Friday, 1 May 2015

HIV+ blood used in printing an entire magazine edition

Vanguardist, a German monthly men's magazine has produced its latest edition using ink infused with HIV-positive blood to print the entire magazine. Three men living with the virus were asked to donate blood for the project in a bid to break down the taboo associated with the disease.

Each copy is wrapped in plastic with the message: 'Break the seal and help break the stigma.'

“With this unique project, we want to create a response in a heartbeat by transforming the media into the very root of the stigma itself - by printing every word, line, picture and page of the magazine with blood from HIV+ people,” Jason Romeyko, the agency's executive creative director, said. “By holding the issue, readers are immediately breaking the taboo.“

The magazine is 100% safe and “handling of a physical copy of the magazines carries no risk of infection,” according to production guidelines established by Harvard and Innsbruck University, the firm said.

A really great idea! Will you consider buying  a copy if you could?

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